For hospitals & long-term care organizations

A new approach to entry-level healthcare recruiting

Wend Care leverages social media marketing to connect with local healthcare workers, complementing your existing recruiting efforts with a unique approach.

w
Wend Care
Career counselor · SMS
Hi Pat, I saw your video. I've been a CNA for a few years, just looking for something new.
Great — do you have a preference on location, shift, or hours per week?
Zip 46816, no more than 10 minutes away. First or third shift, Monday–Friday.
Here's a Patient Care Tech opening on a Med/Surg unit that matches: https://wend.care/PCT Would something like this work for you?
Yes! I'll start working on my application now.
Applied — application submitted
The market

The entry-level workforce gap is widening

+16%

Projected job growth for CNAs and QMAs, 2019–2031

Source: U.S. Bureau of Labor Statistics

101%

National turnover rate for CNAs working in nursing homes in 2020

Source: PHI Consulting

10k

Baby boomers reaching retirement age every day

Source: U.S. Census Bureau

The model

A different kind of recruiting partner

Complementing, not replacing

We integrate with your existing recruiting strategy and job listings. There is no new software to learn and nothing to install.

Expanding your reach

Marketing on social media allows us to connect with healthcare workers on the platforms they use every day, resulting in a robust talent pool with 73% of viewers between the ages of 18 and 44.

Aligned incentives

Wend Care does not charge setup, subscription or advertising fees. We spend our own marketing budget to highlight your roles and are paid only when someone is hired.

A caregiver sharing a laugh with an elderly resident
The work

Connecting qualified candidates to the roles that match their preferences.

Building relationships with candidates allows us to maintain a robust talent pool over time. Our career counselors stay in touch with each applicant through the entire application and hiring processes, reducing drop-off and enhancing applicant satisfaction.

Results

Case study: one hospital system's results over a 3-month period

For a regional hospital system — one carrying 550–600 total open roles across the organization on a typical day — Wend Care's northeast Indiana talent pool produced:

368

Applicants interested in patient care roles

239

Arrived already certified in healthcare

1–3

New hires starting per week

Read the full case study

Which roles are you struggling to fill?

A conversation costs nothing — and there are no fees until someone you hired through us starts work.

Start a Conversation