A new approach to entry-level healthcare recruiting
Wend Care leverages social media marketing to connect with local healthcare workers, complementing your existing recruiting efforts with a unique approach.
The entry-level workforce gap is widening
Projected job growth for CNAs and QMAs, 2019–2031
Source: U.S. Bureau of Labor Statistics
National turnover rate for CNAs working in nursing homes in 2020
Source: PHI Consulting
Baby boomers reaching retirement age every day
Source: U.S. Census Bureau
A different kind of recruiting partner
Complementing, not replacing
We integrate with your existing recruiting strategy and job listings. There is no new software to learn and nothing to install.
Expanding your reach
Marketing on social media allows us to connect with healthcare workers on the platforms they use every day, resulting in a robust talent pool with 73% of viewers between the ages of 18 and 44.
Aligned incentives
Wend Care does not charge setup, subscription or advertising fees. We spend our own marketing budget to highlight your roles and are paid only when someone is hired.

Connecting qualified candidates to the roles that match their preferences.
Building relationships with candidates allows us to maintain a robust talent pool over time. Our career counselors stay in touch with each applicant through the entire application and hiring processes, reducing drop-off and enhancing applicant satisfaction.
Case study: one hospital system's results over a 3-month period
For a regional hospital system — one carrying 550–600 total open roles across the organization on a typical day — Wend Care's northeast Indiana talent pool produced:
Applicants interested in patient care roles
Arrived already certified in healthcare
New hires starting per week
Which roles are you struggling to fill?
A conversation costs nothing — and there are no fees until someone you hired through us starts work.
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